Many say "history repeats itself," but we’d argue that before history, fashion trends are quick to repeat themselves. Recently, spikey hairstyles and low-rise jeans started taking over, and many Instagram influencers have started bidding farewell to the mom and high-waist jeans. So, don’t be surprised if you find an item from your parent’s closet that is totally in right now. And from what we’re seeing, now that the 90s fashion trends are trying to make a comeback, so is Gwyneth Paltrow.
Gwyneth Paltrow is an American actress, entrepreneur, and the CEO of Goop. You may recognize her from her famous role as Pepper Potts from the highly-acclaimed Ironman trilogy. Despite being a loved actress, Paltrow hasn’t been the apple of the public’s eye when it comes to medicine and well-being, mainly because she has been promoting unproven treatments based on pseudoscience through her company Goop, which also included promoting a potentially harmful weight loss plan for their young follower base. She has also been under fire for her insensitive comments on eating pasta and drinking wine during the pandemic.
So, What’s Goop?
It all started back in 2008 when Paltrow decided to launch her lifestyle and wellness brand. Goop began with distributing weekly e-mail newsletters which included spiritual new age advice. Soon after, it turned into a proper brand as it expanded into e-commerce, launching pop-up shops, hosting wellness summits, print magazines, collaborating with fashion brands, and even a docuseries on Netflix. But like Gwyneth’s reputation, her company also suffered the same backlash for her products and treatments. And rightfully so. They are potentially very harmful and dangerous, with no scientific backing and an extreme lack of efficacy.
Bringing The 90s Back
As of recent, the internet has been looking for Paltrow’s 90s style, which is an opportunity the star is not willing to give up on. G. Label is now working tirelessly to bring back the 90s vibes with black leather pants, a white tank robe, and spaghetti strapped dresses. While the brand sells almost everything from wipes to diamond earing, her clothing line seems to be the most prominent but not for the right reasons. Each of the items being sold at G. Label is priced extraordinarily high, such as a denim miniskirt for $275, or a plain white tank top for $145.
Paltrow is working hard to bring her style back into fashion. Before we sign off, though, one thing everyone needs to remember is that fashion is whatever you like to wear.